David Locco was born with the purpose of giving awareness, from Europe to the rest of the world, to ecological diamonds created in the laboratory. And after the launch of several long-range collections, the firm has achieved what until now seemed impossible: to be the European pioneer in reinventing the concept of diamond while making it attractive to new generations. That is why the aim is; above all, to turn the diamond back into an authentic jewel, but with the maxim that all the resulting pieces are always of the highest quality.
Thanks, first of all, to the continuous work of the team of scientists who have developed a complex process with which to reproduce in international laboratories the same climatic conditions on which diamonds grow naturally.
That’s why the diamonds created by David Locco manage to achieve the highest quality parameters in color and purity, achieving total freedom from associated conflicts. As well as a strong social commitment to the conservation of the environment itself, thus achieving a purity superior to that of conventional diamond. David Locco’s mission is to represent the utmost elegance and luxury throughout the world, in a responsible and sustainable way. The brand, always hand in hand with creativity and originality, mixes innovation with tradition to give rise to the purest diamonds in history.
Through a market-leading vision of sustainable diamonds and fine jewelry, its philosophy becomes highly responsible both on a social and environmental level. That’s why David Locco’s values are the result of a perfect combination of exclusivity and respect:
Excellence: David Locco directs all the creation of its diamonds towards excellence. Awareness, perfectionism and the struggle to offer high sustainable jewelry make the firm a clear example of overcoming and greatness.
Sustainability: The excellent results achieved by David Locco during all this time are what differentiate it from the rest. Through a clear ideology aroundrespect for the environment, David Locco’s laboratories have managed to create pure diamonds exactly the same as natural ones. That’s why this phenomenon has already become a historical milestone that will mark a before and after in the history of jewelry itself.
Art: Understood as the concept that encompasses the different creations made by human beings to express a sensitive vision about the world, whether real or imaginary. That’s why David Locco’s Atelier concept turns the brand into an artisan workshop for personalized diamond creation, respecting the planet at all times. While the concepts of art and jewelry merge with those of beauty and social responsibility.
Elegance: David Locco’s atmosphere exudes taste and delicacy, but through a daring and groundbreaking aesthetic capable of revolutionizing the very concept of fine jewelry.
New luxury: Luxury, by David Locco, represents the highest excellence in the possession of quality through the different materials used throughout its creation. Passion, perfectionism, experimentation and skill make the brand an example of exclusivity, luxury and glamour. Until recently, the perception of luxury was closely related to the ownership of products and the demonstrative character of their own display. Today, instead, the consumer prefers a sustainable, balanced luxury, far from ostentation and clearly focused on achieving a vital experience.
Perseverance: As a synonym for constancy, persistence, firmness and dedication. The sustainable philosophy, together with the concept of the pure diamond, has been a challenge for the brand, which has managed to combine both concepts to go beyond the limits, exploring and creating new scenarios.
Innovation: Consists of using the latest knowledge to build a new path that leads to the desired goal. In this case, David Locco’s goal is to propose fine jewelry in the most sustainable and respectful way possible.
In addition to all this, David Locco’s philosophy is based on a commitment to raising awareness of the obvious environmental and social problem associated with the natural extraction of diamonds, causing irreparable damage to our planet. We are facing a true revolution, at a new paragraph in which the firm David Locco leads globally the task of abandoning inherited customs to make way for innovation.
David Locco’s work is born from a totally innovative concept, and is the result of a fusion between the revolutionary and fighting spirit and responsibility with the planet. The pieces are designed from the elegance of simple geometric shapes, and made with noble materials. So all the pieces incorporate laboratory diamonds, providing the opportunity to acquire a special and memorable jewel for eternity without damaging the planet at any time. In this way, the intrinsic philosophy of the brand stems from a firm conviction for environmental awareness, understanding it as a concept capable of expanding around the world. Without neglecting luxury and sophistication at any time, always respecting the environment.
For this reason, the essence of David Locco is considered a concept in full expansion and growth, going from offering only ecological diamonds in Europe to penetrating and growing in other areas of great interest, such as America or Asia.
It’s precisely this desire of the firm to continue growing that makes it an ambitious project of global awareness, capable of also settling anywhere in the world. The first complete collection by David Locco was launched from Europe, fully convinced that it’s an innovative concept that will provide fully positive aspects for the planet, for human rights and, ultimately, for the end consumer himself. And although the origin of the firm is European, the laboratories where the diamond production is carried out are located in the United States.
Resulting in a clearly novel process, where all the rough stones that are obtained are meticulously analyzed until a large number of the resulting diamonds are discarded, the same ones that don’t meet the highest possible quality sought. Later, these diamonds that do overcome the complex and laborious filter travel to Belgium, where they are cut and polished. And it’s from there that they are certified through the International Gemological Institute (IGI), finally validating their quality and purity.
All designs are based on ecological diamonds, and although there are different ways of calling them - ecological diamonds, sustainable diamonds, laboratory diamonds, etc. - they are all categorized as pure diamonds. Thanks to the certificate exclusively delivered by the IGI, which recognized us as the first brand in the world to create fine jewelry using totally sustainable diamonds.
"We create eternal diamonds so that the planet will be eternal too"
