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Sustainable luxury will end climate change

Sustainable luxury will end climate change

Despite being hard to admit, overproduction and pollution walk this planet hand by hand. All of this, tightly linked to the exacerbated necessity of consuming, leads to never-ending cycles of damage. The solutions to this seem very far away, is it even possible for a limited, ecological and sustainable production to exist?

What is the fast-fashion industry and what does it cause

Fast-fashion consists of the mass production of clothing or consumer goods with a very short life, as they adjust to the ever so fast fashion cycles, generating a false necessity in the consumer.

The problem of this type of industry lies in the fact that they generate enormous amounts of very low-quality goods, which shortens their lifespan considerably, and all of this done in an unsustainable way, as well as unethical in many occasions. To fulfill the demands of such a volatile market, their factories are established in countries with scarce environmental legislation and with very poor work conditions, violating not only the respect towards the Earth, but also towards human rights.

Clothing production contributes to the acceleration of climate change, generating by itself 10% of the world’s CO2 emissions (1), equivalent to what the totality of the European Union generates, as well as producing 500,000 tonnes annually of micro-plastics that end up in the oceans (1) and estimating that approximately 73% of the clothes made in a year end up in landfills or burnt (which increases even more the levels of carbon dioxide) (1). These things being in their disposal, as there are also many textiles that are created using toxic substances.

The problems of traditional luxury

A conclusion that could be reached would be the establishment of a more limited and controlled way of operating, which in a way is part of the solution, but the approaches of the traditional luxury industry have to this day a lot of disadvantages.

Being more reduced and having a decreased production, it is easier to sustain in the long term, but it still is an unsustainable and non-renewable-energy-based modus operandi, many times maintaining its production with very questionable working conditions. Also, with this idea of fleeting exclusivity, when a collection ends, instead of doing a stock liquidation or recycling the materials, it is chosen to destroy the articles, oftentimes by burning them, to avoid the general access to them.

Sustainable luxury and David Locco

They key lies in a production system that more and more businesses are choosing: ethical luxury. This consists of a sustained and sustainable production, with recycled materials or materials coming from renewable and ethical sources, that do not exploit the Earth and its workers. Being a more reduced way of acting, it is guaranteed that all contributing parts to the process obtain the benefits they deserve fairly and with good working conditions.

As for the materials, they are created with a carbon footprint significantly smaller or even non-existent, and after the end of the collections, the materials are recycled into new items. Despite having a more elevated cost, it is necessary to guarantee the good lives of the workers, the items and the Earth.

David Locco provides its bit by creating beautiful jewellery pieces according to demand, which means that there is no stock excess, with lab-created diamonds that guarantee zero emissions and with recycled gold.

If you would like to know more about the role David Locco plays in a greener future, creating a purposeful luxury full of emotions, click this link and begin to believe in a more human horizon.




(1) https://www.greenpeace.org/mexico/blog/9514/fast-fashion/

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